Barossa Australia was established in 2022 as the peak wine and tourism industry body in Barossa. On behalf of member businesses, Barossa Australia is the beacon for collaborative investment and collective action, initiating and delivering projects for the benefit of the Barossa community.

Barossa Australia is uniquely positioned to nurture and promote brand Barossa to a global audience, to facilitate within Barossa the uptake of tourism, vineyard, winery and business best practice and to comment and lobby on government and industry policy issues.


Barossa is a thriving, sustainable place and a sought-after destination. It is known for its excellence and leadership and the Barossa brand is respected
across wine, food and tourism.

Barossa Australia is a collaborative, focused and influential organisation that is valued by the local community and respected throughout broader organizations
and networks.


  • To create a strong network which serves the grape, wine and tourism industries and fosters collaboration & connection.
  • Build, maintain and share a strong Barossa brand that positions the region as an exciting, dynamic and trusted choice nationally and internationally.
  • Advocate and position the region as a leader within political and industry-based arenas.
  • Build the knowledge and skills of our members to foster informed, capable and resilient industries.


  • Focused on clear strategic goals
  • Innovative and informed
  • Collaborative approach to build genuine partnerships
  • Trusted by partners and industry at large
  • Place oriented with the Barossa positioned at the centre of our work


  • Marketing and promotion of the Barossa wine region and its wines.
  • Marketing and promotion of Barossa as a premium tourism region.
  • Capability development and support within the wine grape, wine, tourism and hospitality sectors.
  • Best practice wine grape and wine production.
  • Policy development and implementation.


The Barossa Australia Board

  • Kevin Scarce AC, CSC, RAN (Rtd)  Chair
  • Scott Hazeldine  Chief Executive
  • Stefan Jury – Jones Harley Toole Lawyers  (special appointment)
  • Will Holmes – Grape  Woodbridge Farm
  • John Lienert – Grape Lienert Vineyards
  • Courtney Ribbons – Wine Pernod Ricard Winemakers
  • Amelia Nolan – Wine Alkina Wine Estate
  • Jon Durdin – Tourism Seppeltsfield Road Distillers
  • Sarah Baddams – Tourism Novotel Barossa