Barossa Australia was established in 2022 as the peak wine and tourism industry body in Barossa. On behalf of member businesses, Barossa Australia is the beacon for collaborative investment and collective action, initiating and delivering projects for the benefit of the Barossa community.

Barossa Australia is uniquely positioned to nurture and promote brand Barossa to a global audience, to facilitate within Barossa the uptake of tourism, vineyard, winery and business best practice and to comment and lobby on government and industry policy issues.


Barossa to become a global brand that creates enduring value for anyone connected to it.


To have tourism, hospitality, winemaking and grape growing professionals working collaboratively to achieve more vibrant and highly valued regional industry. This is based upon the production of wines of excellence, internationally recognised for exceeding visitor and consumer expectations and derived through practices that are both environmentally and economically sustainable.


Barossa Australia has a commitment:

  • to maintain and nurture our culture and heritage.
  • as industry stakeholders to join and work together for the common good.
  • to superior quality and best practices.
  • to environmental and economic sustainability.
  • to research and innovation.
  • to diversity of our region and its products.
  • to the ongoing positioning of Brand Barossa.
  • to our community and our people.
  • to take pride in our culture and heritage


  • Marketing and promotion of the Barossa wine region and its wines.
  • Marketing and promotion of Barossa as a premium tourism region.
  • Capability development and support within the tourism and hospitality sectors.
  • Best practice wine grape and wine production.
  • Policy development and implementation.


The Barossa Australia Board

  • Kevin Scarce AC, CSC, RAN (Rtd)  Chair
  • Scott Hazeldine  Chief Executive
  • Stefan Jury – Jones Harley Toole Lawyers  (special appointment)
  • James Rosenzweig – Grape  Rosenvale Vineyards
  • John Lienert – Grape Lienert Vineyards
  • Courtney Ribbons – Wine (Casual appointment) Pernod Ricard Winemakers
  • Jon Durdin – Tourism Seppeltsfield Road Distillers
  • Sarah Baddams – Tourism Novotel Barossa